I've named, packaged and launched 25+ liquids for Wisconsin Brewing and Capital Brewery. Earned a regional ADDY for Rustic Ale.
Thanks to James McKiernan/AD for Capital and Tina Rataj/AD for WBC
Zero6 Energy is a capital management firm devoted to clean energy. Work included naming, positioning, logo design, message strategy and a new website
physIQ.com is in artificial intelligence. Creative included product name development, message strategy, PR, trade show and print ads.
Thanks to Chaney Marketing Strategy and Kam Ching Wang for collaboration on Zero6 Energy. Thanks to Gerard Agency for the physIQ project.
This 60-TV for Madison, Gas & Electric also worked as a sales pitch for economic development. The 30-TV for Dane Co. Regional Airport was designed to also work as three separate 10-TVs.
We based the successful reposition of msnairport.com on quantitative research.
Thanks to Nate Vrabel/AD and Wayne Glowac/Madison WI for strategic direction on Hospital Sisters — and Christina Steva/CD at Gerard Agency for Northwest Community Healthcare
Clutch Energy Drinks have great flavor but you’d never know it from the old packaging. I oversaw repositioning and design, and created persona copy for each flavor.
Thanks to Wayne Glowac/Madison WI for strategic leadership and Cameron Kessenich of Discover Mediaworks for fantastic designs
Positioning new brands for Quaker Oats sparked my love of name development, which evolved into overseeing package design and creating brand equity characters like Doc Marsh for Marshfield Clinic.
Thanks to Calabash Animation/Chgo for Doc Marsh
I’m proud of my PSA creative for COVID-19, the opioid crisis, obesity, child hunger, alcohol abuse, safe driving, Narcan training, and the CDC.
Vaccine photos by Wayne Lee-Sing, Juan Encalada and Aliko Sunawang
From 2007 to 2013 I helped rename and reposition MSNairport.com and directed several integrated campaigns.
Thanks to Julie Franki/AD
My concept for Principal Financial Group started with a series of simple TV storyboards that featured an everyday Joe investor. This simple idea not only repositioned a tired brand, it created a persona that humanized the brand and inspired a long-lasting integrated campaign (2005–2015).
After punching up copy for a successful pitch to Ricoh-Pentax, I created retail and consumer websites, crafted jingle lyrics, and repositioned products like Theta 360.
Thanks to Brian Tuminaro/AD for the Theta 360 storyboard
The Rise Above Stigma campaign and website has three goals:
1) To reduce stigma that discourages treatment, 2) encourage honest substance abuse dialogues, and 3) promote community mental health.
Thanks to Chaney Marketing Strategy and Matt Johanning/AD
My task here was to maintain Brothers’ share of the late night college crowd, while creating one umbrella campaign that would boost 3 other lagging day parts: Business Lunch, Happy Hour, and Weekend Family Dining.
Thanks to bmoorecreative.co for AD, Graphic Design and fun collaboration